User Experience | Visual Identity | Growth Strategy
How do you disrupt an industry that is comfortable with the status quo?
NW Rapid Manufacturing
Challenge
The team at NW Rapid Manufacturing knew their brand projected a serious and stoic image - nothing like the wickedly smart and playful team they were. Our challenge was to strike a balance between demonstrating their devotion to exceptional engineering and quality service and the playful camaraderie they build with their clients.
Insight
Experts aren't boring. If anything, the confidence you gain as an expert allows you the license for levity. We found several examples across industries from dictionaries to fast food that showed an industry can build trust without taking themselves too seriously.
Results
A vibrant brand identity that better represented the employees and experience of working with NW Rapid along with a marketing plan that helped the brand get out of the office and into the world to meet their new potential clients at venues full of vibrancy - from drone races to car rallies. The initial brand lift resulted in a 27% increase in lead generation.
